Why it survives the planning process
It does not ask for runtime. Because it works in the intervals that already exist, it is not competing with the agenda — which is why it tends to remain on the sheet when the programme is cut.
It cannot delay anything. No stage build, no audio, no lighting cue, no rehearsal. In a building where the AV schedule is the critical path and rooms turn several times a day, that matters more than it sounds.
It is measurable in the only way that counts at a conference: what delegates are talking about at the next session.
Matteo Cammisa is a member of The Magic Circle in London, of FISM — the international federation of magic societies — and of the Society of American Magicians. Twenty-two years of performing, more than 1,500 events, over 30 countries.